Xiaomi leads the India smartphone market with a 6% YoY growth in Q1 2020 to reach its highest ever market share
since Q1 2018.It has 30% market share in 2020 Q1.It is due to its subbrand
like redmi,poco etc.
Vivo grew 40% YoY in Q1 2020 driven by strong performance Y series and u series in online
market.It has 17% market share in 2020 Q1
Samsung shipments were
driven by its upgraded A and M series (m20, and M30s). Samsung
managed to hold 3rd position in Q1 2020 due to launches across several price tiers,
especially in the affordable premium segment like samsung s10 lite and
note 10 lite.It has 16% market share in 2020 Q1
realme grew 119% YoY in Q1 2020 driven by the newly launched 5i and C3.realme has grown
massively. It has 14% market share in 2020 Q1.
Oppo shipments grew 83% in Q1 2020, due to demand for its budget segment devices, A5 2020 and A5s in offline market.It has 12%
Other brands (Itel, Infinix, and Tecno) reached its highest ever market share in Q1 2020 registering 78% YoY growth.It has 11% market share.
Oneplus growing presence in the ultra-premium segment will help it to
expand within the same segment with its new oneplus 8 and 8 Pro series.One
plus had enter in premium flagship game.
Apple grew a strong 78% YoY driven by strong shipments of iPhone 11 and multiple discounts on platforms like Flipkart and Amazon. In the ultra-premium it was the leading brand with a market share of 55%. Iphone XR was quiet famous in market.
Poco debuted as an Independent brand with flagship killer specs in
their first smartphone Poco f1 and got off to a good start by capturing a
2% market share during its first entire month of operations in March 2020.
It was also among the top five brands in the INR 15-20K price
segment because of their poco x2 and poco f1.
A Gst hike was announced during the quarter which we expect will
have an impact on OEMs margins and new launches. A strong dollar and the
GST hike will be detrimental to the mobile industry. Due to the hike, most
of the OEMs have already increased smartphone prices.we have full article
on what are the reason of price hike in smartphone in
India: Is smartphone price will rice?